Pet Industry

The Opportunity in Offering Sustainable, Ethical & Natural Pet Products

Welcome to 2019 – where consumers are becoming increasingly conscious on the nutritional value of the food they consume. As a result, we are seeing vegan food options explode, and even become publicly traded success stories! Companies like Impossible Foods and Beyond Burger are great examples.

Just as we saw in the human consumer market, pet food manufacturers are now being held to higher standards about disclosing their ingredients and ensuring that they are making factual statements. Topics such as the producer’s impact of biodegradable waste, carbon footprint, and even sustainable farm/agriculture practices are now becoming mainstream trends once limited to fancy supermarkets.

Add the fact that Americans are waiting longer to start having families, and that’s leaving room for pets to move in – our furry friends were always part of the family, but now it’s more commonplace for them to be the family.

According to the American Pet Products Association, Americans were estimated to spend a staggering $72.13 billion on their pets in 2018 – and there is no sign of slowing down.

Some items that are becoming increasingly popular are holistic pet foot, litter, eco-friendly flea and tick repellent, healthy grooming products, and toys made of natural materials. 

This presents a huge opportunity for pet retailers to stock up on these sustainably made products, not only to comply with the environmentally friendly practices currently trending, but also represents a huge revenue growth potential.

We at Sonder are keen on embracing sustainability and ethical manufacturing practices, while becoming the primary source for pet retailers to discover new products from the very best suppliers on the market. When we evaluate suppliers, we indeed review their practices and prioritize companies with the highest standards in quality. 

If you’d like to learn more about how we evaluate our suppliers and help pet supply merchants expand their inventory, simply reach out: hello@sonder.market

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